Northwestern University is making a significant impact in media and marketing with its new STEM-designated degree programs, a bold move in a traditionally non-STEM field. Offered by the Medill School of Journalism, Media, and Integrated Marketing Communications, these innovative programs allow undergraduate and graduate students to blend technical STEM principles with the creative and strategic aspects of media and marketing. In the words of Medill Dean Charles Whitaker, “This new designation (STEM) will position our graduates to demonstrate these important skills to employers who are eager to have them.”
Why They Stand Out
- STEM Designation: These programs are among the few in media and marketing to earn a STEM designation, typically reserved for fields like engineering and computer science.
- Interdisciplinary Approach: These programs provide students with a comprehensive, adaptable skill set by blending traditional media and marketing techniques with cutting-edge data analysis and digital technologies.
- Innovative Curriculum: Designed to stay ahead of industry trends, the curriculum incorporates the latest advancements in media and marketing, ensuring graduates are well-equipped for success in today’s dynamic job market.
Benefits to Australian & New Zealand Students
Northwestern University‘s STEM-designated programs offer key benefits for Aussie & New Zealand students such as:
- Extended Work Authorisation: The STEM designation allows F-1 international students to extend their Optional Practical Training (OPT) by 24 months, offering additional time to gain valuable work experience in the U.S. after graduation.
- Competitive Edge: The unique blend of STEM skills with media and marketing expertise gives graduates a competitive edge in the job market, both domestically and internationally. Between 2023 and 2033, STEM occupations are projected to grow by 10.4%, significantly outpacing the 4.0% growth rate for all occupations.
- Networking and Access: Students benefit from Northwestern’s strong alumni network and learn cutting-edge technologies, boosting their career opportunities both domestically and internationally.
Deep Dive into Northwestern University’s Media and Marketing Programs
Northwestern University’s Media and Marketing programs stand out not only for their unique STEM designation but also for their innovative interdisciplinary approach. But what do these programs truly entail?
Let’s take a deeper dive into their core components to better understand how they prepare students for the future of marketing.
To start with, the STEM-designation covers three Northwestern University’s programs:
- Bachelor’s of Science in Journalism
- Master’s of Science in Journalism
- Master’s of Science in Integrated Marketing Communications (IMC).
Bachelor’s of Science in Journalism
This program covers a range of essential skills in modern journalism, blending traditional storytelling with advanced technological tools. Some courses in this program include:
- Knight Lab: Artificial Intelligence in Media
- Media Presentation: Video Producing for Broadcast & the Web
Master’s of Science in Journalism
The Master of Science in Journalism at Northwestern University provides an in-depth, advanced education that combines traditional journalism with emerging technologies. Take a look at some of the courses this program covers;
- Covering Cybersecurity Issues in Washington
- Data Analysis and Visualisation for Journalism
- Knight Lab: Artificial Intelligence in Media
- News Reporting with Data
Master’s of Science in Integrated Marketing Communications (IMC)
Finally, here is a breakdown of what the Integrated Marketing Communications program covers;
- Data Science Foundations
- Digital Marketing Activation
- Machine Learning I
- IMC Technology and Innovation Immersion
How Do These Programs Qualify for STEM Designation
Northwestern’s Media and Marketing programs integrate technical skills such as data analysis, machine learning, and digital technologies into journalism and marketing, which qualify it for STEM designation. These programs blend creative storytelling with advanced tools like Artificial Intelligence and data visualisation, aligning with the analytical focus of STEM disciplines.
Comparison with Traditional Marketing Degrees
Unlike traditional marketing degrees that emphasise creative strategies and consumer behaviour, Northwestern’s STEM-designated programs blend technical expertise in data analytics, machine learning, and digital innovation. This unique combination equips graduates with both creative and technical skills, making them highly adaptable in a tech-driven job market. Additionally, the STEM designation offers international students extended work opportunities through OPT extensions, enhancing the program’s attractiveness.
The Power of STEM Designation in Business & Marketing
A STEM designation indicates that a program includes science, technology, engineering, and mathematics principles in its curriculum. For business and marketing students, this is a game-changer, as it provides technical skills like data analysis, machine learning, and digital strategy alongside traditional business knowledge. This combination prepares graduates to succeed in a tech-driven, data-focused job market.
Why Business & Marketing Students Should Care
STEM-designated programs give students a competitive edge by meeting the increasing demand for professionals who understand both business and technology. These programs focus on critical thinking, innovation, and problem-solving skills, which are crucial in industries shaped by digital change. Graduates are better equipped to tackle complex challenges and lead in fast-paced environments.
Post-Graduation Benefits
- STEM OPT Extension: International students on F-1 visas can extend their Optional Practical Training (OPT) from 12 months to up to 36 months, allowing more time to gain work experience in the U.S. This increases the chances of securing long-term employment or work visas. (Link to former STEM post)
- Enhanced Career Opportunities in the U.S.: The extended OPT period helps graduates work at top companies, build networks, and enhance their resumes, while offering a pathway to permanent residency or citizenship for those who wish to stay longer.
- Higher Demand for STEM Skills: STEM careers are expected to grow much faster than non-STEM fields, making graduates of these programs highly attractive to employers, and ensuring better job security and career growth.
Specific Benefits for Australian & New Zealand Students
For international students from Australia and New Zealand, Northwestern University’s STEM-designated Media and Marketing programs offer a valuable opportunity to study and work in the U.S. The STEM designation allows graduates on F-1 visas to extend their Optional Practical Training (OPT) from 12 to 36 months, giving them more time to gain industry experience and build professional networks.
This extended work authorisation is especially helpful for students looking to secure positions at leading U.S. companies in fields that demand technical and analytical skills. With advanced technologies like machine learning, data analysis, and digital strategy integrated into the curriculum, graduates are well-prepared for the competitive global job market.
To learn more about how “STEM designation” benefits international students, check out Spark Finance’s detailed guide on STEM OPT advantages.
Insights from Previous Students / Alumni
Students and alumni praise the programs for their hands-on learning experiences and opportunities to work with top media outlets. One alumnus, “Joey Safchik (’21), now a Political Reporter at NBC San Diego, credits her education with securing her dream job. ‘I apply lessons from courses like ‘Politics, Media and the Republic’ and ‘Journalism of Empathy’ every day.'”
Another alumnus, Jenny Haskel (’19), said she now leads the Knowledge & Insights function at Deloitte Sports Business Group in Manchester, UK. She provides insights into trends and opportunities in the sports industry and previously held roles at Morgan Stanley and the Chicago Bulls. She noted, “My time at Medill, in both journalism and integrated marketing communications, helped me refine the skills that I use every day in my professional career.”
Application Process & Key Program Details
Here’s a breakdown of the application process and key details for Northwestern’s journalism and integrated marketing communications (IMC) programs.
Bachelor’s of Science in Journalism
Estimated Total Cost Breakdown (2024-2025)
| Budgets 2024-25 (Per Year) | Living On-Campus | Living in an Off-Campus Apartment | Being a Resident Assistant | Living with Relatives & Commuting |
| Direct Costs charged by Northwestern | ||||
| Full-Time Tuition | $67,158 | $67,158 | $67,158 | $67,158 |
| Fees | $1,164 | $1,164 | $1,164 | $1,164 |
| On-Campus Room/Meals | $21,126 | $0 | $12,645 | $0 |
| Other Estimated (Indirect) Costs | ||||
| Off-Campus Room/Board | $0 | $21,126 | $0 | $3,483 |
| Books & Supplies | $1,794 | $1,794 | $1,794 | $1,794 |
| Personal Expenses | $2,037 | $2,037 | $2,037 | $2,037 |
| Transportation | varies | varies | varies | $984 |
| Loan Fees | $54 | $54 | $54 | $54 |
| Total | $93,333 | $93,333 | $84,852 | $76,674 |
Note: The Bachelor’s program is a 4-year program.
Financial Aid Options and Scholarships
Northwestern University offers robust financial aid options, including over $307 million allocated for undergraduate students.
Let’s take a look at a few of them:
- Northwestern University Scholarship: The university provides financial aid to international students include ANZ students. The scholarship is awarded based on financial need. International students must complete the financial aid application process to be considered.
- Northwestern Endowed Scholarships: These scholarships are awarded to students who are already eligible for need-based Northwestern Scholarships. Students are automatically considered for these scholarships when they apply for financials aid, as such, there is no need for an additional application process beyond the regular financial aid application.
- Outside Scholarships: Students can apply for external scholarships to supplement their financial aid package.
Application Deadlines (2024-2025)
- Early Decision Deadline: November 1, 2024
- Regular Decision Deadline: January 2, 2025
Admission Criteria
Applicants must meet the following requirements:
- Strong academic record (high school transcripts).
- English proficiency (TOEFL or IELTS scores for international students).
- Extracurricular involvement and leadership experience (Encouraged).
- Personal essays and letters of recommendation.
Master’s of Science in Journalism (MSJ)
Estimated Total Cost Breakdown (2024-2025)
| Budgets 2024-25 | One-Year Cost |
| Tuition | $71,328 |
| Fees | $2,384 |
| Total direct charges | $73,638 |
| Variable Expenses | |
| Books and supplies | $1,100 |
| Transportation | $2,064 |
| Student health insurance (NU-SHIP) | $5,571 |
| Housing and food | $28,200 |
| Loan fees | $2,300 |
| Personal expenses | $3,600 |
| Total Costs | $116,473 |
Note: The Master’s program is usually a one-year program. In addition, the actual amounts for the variable items will vary depending on your needs, budgeting decisions and financial aid eligibility.
Financial Aid Options and Scholarships
International students are generally considered for the following scholarships;
- Medill Scholarships: All admitted students are automatically considered for scholarships, with no separate application required. Most Master’s of Science in Journalism (MSJ) students receive a scholarship covering 15% – 50% of tuition. Scholarship offers are made at admission or shortly after, and students will receive an email with details.
- Comer Scholarship: The Comer Scholarship is designed for students passionate about environmental journalism, offering nearly half of tuition for Medill’s one-year master’s program. Applicants should demonstrate academic excellence and a strong commitment to covering environmental issues like climate change. Both U.S. and international students in the Health, Environmental & Science specialization are eligible. To be considered, it is recommended that you include answers to the following in your professional statement: Why are you passionate about environmental journalism? How can environmental journalism make an impact? What role should environmental journalists play?
- Reuters Journalism Scholarship: The Reuters Journalism Scholarship is for students interested in business, politics, or foreign affairs reporting. It includes $40,000 in tuition support from Medill and Reuters, a three-month post-graduate internship at Reuters in New York, and mentorship opportunities with Reuters editors. Eligible students must be accepted and enrolled at Medill. To apply, submit your application by the Round 1 or 2 deadlines for priority consideration.
- Dean’s Scholarship: The Dean’s Scholarship covers full tuition and is awarded to five students admitted to the MSJ program for the 2025-2026 academic year. Students from all specializations are eligible, with priority given to those applying in Round 1 or 2. No additional submissions are required; candidates will be considered based on academic merit, writing/video samples, and relevant experience.
- Paul Sagan ProPublica Medill Investigative Lab Scholar: The Paul Sagan ProPublica Medill Investigative Lab Scholar is a $15,000 award for students admitted to the Medill graduate journalism program pursuing the investigative specialization in the Medill Investigative Lab. The award is in addition to any merit aid and applied toward tuition. Students interested in or experienced with data journalism are also considered.
Application Deadlines (2024-2025)
- Round 1 Application Deadline: November 11, 2024
- Round 2 Application Deadline: January 17, 2025
- Round 3 Application Deadline: March 31, 2025
Note: Round 1 and Round 2 applicants are given priority consideration for certain scholarships.
Admission Criteria
- Academic transcripts (Bachelor’s degree)
- Test scores for English language proficiency (for international applicants)
- Resume
- Essays
- Recommendations
- GRE or GMAT test scores (not required)
- Application fee
Master’s of Science in Integrated Marketing Communications (IMC)
Estimated Total Cost Breakdown (2024-2025)
| Budgets 2024-25 | Cost for 5 Quarters |
| Tuition | $102,670 |
| Fees | $1,498 |
| Total direct charges | $104,168 |
| Variable Expenses | |
| Books and supplies | $1,500 |
| Transportation | $2,580 |
| Student health insurance (NU-SHIP) | $11,471 |
| Housing and food | $35,250 |
| Loan fees | $2,875 |
| Personal expenses | $4,500 |
| Total Costs | $162,344 |
Note: The amount listed is for 5 quarters which is just over a year. In addition, the actual amounts for the variable items will vary depending on your needs, budgeting decisions and financial aid eligibility.
Financial Aid Options and Scholarships
Northwestern University offers several merit-based scholarships for IMC Full-Time graduate students. You will be considered for these based on your application and how it aligns with the criteria for available scholarships. Scholarship offers are made at admission or shortly after. If awarded, you’ll receive an email with the details.
Dean’s Scholarship: The Dean’s Scholarship covers full tuition and is awarded to five students admitted to the IMC Full Time program for the 2025-2026 academic year. Priority consideration is given to applicants in Round 1 or 2. Students will be reviewed based on their admission materials, including academic merit, knowledge of IMC, and relevant experience or student involvement.
Application Deadlines (2024-2025)
- Round 1 Application Deadline: October 7, 2024
- Round 2 Application Deadline: November 25, 2024
- Round 3 Application Deadline: March 17, 2025
Admission Criteria
- Academic transcripts for Bachelor’s degree
- GRE or GMAT test scores
- TOEFL or Duolingo test scores (for international applicants)
- Resume
- Essays and Recommendation
- Application fee
Alternative Financing Options
At Northwestern University, most scholarships are automatically considered for all admitted students, though some may require additional steps or specialised applications.
While scholarships can help with part or all of tuition, they often don’t cover living expenses like accommodation, food, and transportation for most international students. To cover these costs, international students can consider loans like those from Spark Finance, which offers funding without the need for a co-signer or collateral. Learn more about Spark Finance’s Undergraduate and Postgraduate Student Loans for Australian and New Zealand students to study abroad.
Spark Finance stands out due to its tailored options for students from Australia and New Zealand, competitive rates, and its flexible terms without strict credit history requirements, however, there are others such as Ascent, College Ave, Earnest, and Union Federal.
Conclusion
Northwestern University’s journalism and integrated marketing communications programs offer international students a unique blend of theory and hands-on experience, equipping them with the skills to thrive in today’s fast-paced media landscape.
With opportunities to collaborate with top media outlets, and work on real-world projects, these programs are designed for success. Plus, the strong alumni network and university reputation provide a solid foundation for career growth.
Take the first Step Toward Your Dream Career
If you’re an international student eager to excel in media and marketing, now is the time to start. Learn more about Northwestern’s programs and begin your application today:
- Explore the Medill School of Journalism
- Discover Integrated Marketing Communications
- Start Your Application
Don’t miss this chance to transform your career and lead in the global media and marketing industry. Apply now and take your career to new heights!
